Back In The Day..

Back when websites were in their initial stage of development, they were looked at as semi-permanent structures. They were so costly to build that little thought was given to their longevity. This notion has persisted for many year. As recently as 2012 or 2013, three years was seen as a typical website lifespan, with more static smaller businesses trying to stretch that timeframe to up to five years. So where are we today? Our website architect and WordPress developer guru, Ben Block (also a Humber and Sheridan College professor), says today the real lifespan has been shortened to as little as six months. His contention is:

“People get very tired of going back to a website that looks the same – not only its content, but also its look, its theme.”

Keep It Fresh!

He counsels freshening up the theme and content regularly (excellent for SEO too). As attention spans get shorter, people’s acceptance of static looking websites is likewise reduced. That doesn’t mean a total overhaul is required or even recommended twice a year. But you can use fairly simple tactics, such as changing the look and repurposing content to make sure your site never feels stale. It seems like every form of technology is accelerating at a geometrically faster pace. This places even greater pressure on small and medium-sized businesses to keep up with the big fellers with those bigger budgets. The good news is that you can keep your website feeling fresh without having to go to the mat repeatedly in terms of cost. A well designed marketing program will include these regular updates to both look and content to keep your site on your visitors’ radar screens.