While we had plenty of experience marketing education brands, Sheridan CAPS was an altogether different proposition.
We needed to help Sheridan CAPS navigate the pandemic, while also launching new programs and helping consolidate relationships in three very different communities: Brampton, Mississauga and Oakville.
Give Internationally Educated Nurses an accelerated pathway to an RPN. While communicating that they belong at Sheridan CAPS – and in a better job in healthcare.
Result: filled the cohort to launch program.