Every business or organization we’ve worked with represents an intersection of its overall purpose and the people called on to fulfill that promise. We believe it’s essential for our work to uncover the nature of that intersection. The smaller the enterprise, the more it becomes about the people and what’s unique in their relationship with their clients.

Your work is our work.

We embed ourselves in our clients’ business. We effectively become their marketing department. We live the business just like you and your employees. And we find original ways to bring your story to life – and onto your audience’s radar screens.

We believe it’s our job to reflect the best attributes of how your business operates, not some vanilla projection of what you might aspire to be. This is real. That’s what makes it so powerful and compelling to your customers and prospects.

You Gotta Believe.

The first step is believing. The X-factor in our branding and marketing process is how well we get to know our clients. That’s the enormous advantage of working with smaller enterprises. You talk with them about their work. You discover their philosophy, their working style, their passion and commitment. That informs all our work, from the development of an identity (they went bold because they believed in us) through to the content on the website, it flows from a deep understanding and appreciation for our clients’ business. With the new law firm Marta Watson, the deeper we dug, talking to every lawyer in the firm, we found shared values and approaches. That made it easy to tell their story. And believe in it.

When You‘re Biggest, It’s For A Reason.

After rebranding Canada’s largest plastic and paper supplier in Canada on the eve of its 100th anniversary, we helped the company make some noise with its acquisition of the fastest and largest sheeter (cutter) to ever operate in this country.

They Aren’t Just BarecWealth – They Are Barbara and Eric.

When your clients all call you by your first name, so should your prospects. In rebranding Barbara and Eric Chong’s successful financial advisory firm, it was clear that we had to reflect their close relationships with their existing clients – and the yin and yang nature of their own relationship. The rebranded firm is BarecWealth, half Barbara and half Eric.

A Passionate Voice for Inuit Art Needs to be Heard.

When we started working with Feheley Fine Arts, we were struck how the leading gallery for Canadian Inuit art was a hybrid of a commercial gallery and an advocacy organization. Every staff member shares the passion and values of the Director, Pat Feheley. You can’t emerge from the gallery without hearing moving stories about the Inuit artists represented on the walls and inside the deep cabinets of prints of drawings. Pat brought us in to help her amplify the voice of Feheley – to spread the passion and the knowledge. On a recent visit to the gallery, Pat told us of her long tradition of exchanging gifts with the late Inuit icon Kenojuak every time they would meet. The story was not only exceedingly touching, but also speaks volumes of the vital role Pat and her gallery continue to play in this world. It’s been our pleasure to help spread the word through an ongoing content marketing program.

A Talk-Based Business Demands a Talk-Based Website.

Psychotherapy is really the art of talk. Sheila Willson is a psychologist who’s passionate about helping people lead more fulfilling lives. Our question was how best to demonstrate her amazing ability to engage clients – her compassion combined with her expansive knowledge. Our answer was video. We interviewed Sheila in her office talking to us the way she does with her clients. It’s the only way to give people a taste of what happens inside Sheila’s doors.

Ushering in a New Era in Legal Accounting Software.

Challenging the incumbent category leader is never easy. But when there’s an enormous amount of frustration aimed at the leader, it makes launching an innovative and reliable competitor a winning proposition. It’s quite a remarkable experience to see the eyes of users of existing legal accounting software light up at the prospect of a highly functional alternative.

The story sells itself. We’re privileged to be at the side of the Soluno™ team, helping them write a David v Goliath story of their own.

When You’re The Expert, Act Like It.

When you field calls from F1, the U.S. Navy and train manufacturers, you’re clearly recognized as the experts in your field. Our task in rebranding this company as AB Tech, we identified our major responsibility was to develop a web presence that reflected the expertise and service that customers already experience in the field. With more than 10,000 products to integrate, our priority was to ensure that the site didn’t come across as a commodity shopping site, but instead a hub and resource for everything related to thermal and abrasion protection.