A SHOUT OUT TO ALL OUR FRIENDS AND COLLEAGUES IN SMALL AND MEDIUM-SIZED BUSINESSES WHO ARE ADAPTING TO THE WORLD 2.0
It’s scary out there. We are living through a nightmare not just on the health front. Economically, the most ravaged sector are those smaller businesses where the margin between success and failure is very narrow. A few weeks without revenue and the overhead becomes simply too heavy a burden to carry. Unfortunately there isn’t a best practice for how to get through this and emerge on the other side. If past experience serves as any guide, it is the businesses that invest in their brands through a recovery process that endure. No one can afford to disappear from the radar screen.
This is actually a good time to focus on what you never get the time to focus on – honing your digital presence. So many of our clients are frequently too preoccupied with their business to attend to their marketing. We act as an outsourced marketing department for many of our clients, but even still, it’s tough to keep marketing at the forefront of the agenda when other needs are even more pressing.
However you steer through these dark waters, we are ready to support you however we can in getting your business back up and running as quickly and efficiently as possible. While our doors aren’t open, we are continuing to work.
Pardners Richard Toker (left) and Joel Sears (right) observing social distancing while catching a glimpse of each other for the first time since the lockdown.