The SME whisperers.
We have our ears to the ground. We know what makes small and medium-sized enterprises (SMEs) click. That’s because we’re an SME ourselves and have run our own business for much of our careers. That makes us sensitive to the characteristics that distinguish one organization from another – how the organization acts in its marketplace and what the organization and its people stand for. We lasso these observations through a rigorous, yet creative Branding Workshop process.
These stories of how a brand behaves are legends shared around the water cooler. And they are as much a part of your brand as your logo. We develop a brand story coming out of the ones we hear from you during our Branding Workshop process. These stories shape the face of the brand and they are told in the voice of the brand.
Our job is to capture those elements and weave them together – into a recognizable brand property that is yours alone. That comes from asking the right questions, and using facilitation and listening skills to do justice to your story. Then we translate those stories and insights into concrete marketing directions and creative executions.
That’s branding, Branderos-style.