Bios

Richard Toker

Client Service, Strategy, Project Management

Richard is a fixture in the Canadian marketing scene. He’s been a leader inside blue-chip advertising agencies and he worked client-side as a Director of Marketing for Rogers. Since then, he’s worked in marketing change management, while pursuing his dream of running his own shop. Along the way, Richard has established himself as one of Canada’s most seasoned marketing educators, building on a long-term relationship with the Canadian Marketing Association. Richard brings to Branderos a combination of rigorous thinking and the curiosity needed to strategize in a constantly changing marketing landscape.

Career clients include: American Express, BDC, Bell, CBC, Goodyear, HP, HSBC, IBM, Lexus, OLG, Pitney Bowes, RBC, Recipe Unlimited, Rogers, Scotiabank, Shell, and others.

Joel Sears

Strategy, Creative & Messaging

Joel is a man of words. He started his career as a journalist, then became a copywriter and Creative Director in the world of blue-chip advertising agencies. But mostly, Joel has spent his time as a true independent, working across different media platforms for a wide array of clients, from the largest automotive and tech clients to solo practitioners. Each client feeds new learning and adds depth to a perspective gained through decades of the frontlines of marketing. Like Richard, Joel has spent many years working with the Canadian Marketing Association as a writing educator. Branderos is the culmination of his career, finally free to pursue the clients and strategies that he’s always hungered for. Now he has the team needed to make Branderos a complete marketing solution, for clients small and large alike.

Career clients include: GM, IBM, Johnson & Johnson Vision, Ford Insurance (US), Kia, Goodyear, Durham College, Eli Lilly, Lifebank USA, Smith+Andersen Engineers and more.

Deborah Prenger

Creative Director

Deborah is a quiet star in the creative area of marketing. She’s won many of the world’s most prestigious awards, including Cannes, CLIOs and London International Awards. But Deborah isn’t defined by awards. What’s she’s known for is her impeccably refined design sensibility. If you’ve ever been in a meeting with Deborah, you will see her reflecting silently, then weighing in with a comment that brings unique clarity and insight to the discussion. She’s relentless in her creative discipline, enabling her to find the elegantly simple solution that motivates and inspires people to think, act, and behave differently.

Career clients include: Ikea, Lexus, Unilever, American Express, Molson, Greenpeace, Evergreen, Harry Rosen, The Ontario Ministry of Health, Campbell’s, Toronto Jewish Film Festival, Vespa, Sunnybrook Hospital, Unilever and more.

Ben Block

Badass Web Developer

Joel is a man of words. He started his career as a journalist, then became a copywriter and Creative Director in the world of blue-chip advertising agencies. But mostly, Joel has spent his time as a true independent, working across different media platforms for a wide array of clients, from the largest automotive and tech clients to solo practitioners. Each client feeds new learning and adds depth to a perspective gained through decades of the frontlines of marketing. Like Richard, Joel has spent many years working with the Canadian Marketing Association as a writing educator. Branderos is the culmination of his career, finally free to pursue the clients and strategies that he’s always hungered for. Now he has the team needed to make Branderos a complete marketing solution, for clients small and large alike.

Career clients include: GM, IBM, Johnson & Johnson Vision, Ford Insurance (US), Kia, Goodyear, Durham College, Eli Lilly, Lifebank USA, Smith+Andersen Engineers and more.

Michael Halbmeier

Digital Strategy, SEO, Analytics

Michael is our digital guru. Following his tenure as a digital strategist at three big agencies, Michael identified a fundamental gap in digital marketing services – that no one was addressing the real needs of small and medium-sized businesses. Well, that just happens to be the Branderos sweet spot. Michael is focused on helping

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