Entries by The Branderos

Skeptical about programmatic digital advertising?

So were we. As firm believers in the idea that any marketing effort should be able to pay its own way, we were initially on the fence about the merits of programmatic display advertising. After meeting with MiQ we knew we had a partner with the experience and insights necessary to make this work for […]

A Blog about Blogging

Before there was blogging, there were advertorials. Every time I wrote one, I would have to ask how truly neutral and informative the article was to be. The intent was always far more neutral than the result. A marketer’s instinct to sell is very hard to shed. So the authenticity of the writing was undermined. […]

Is it possible?

With phones buzzing, dozens of emails flying every which way every single day (except Christmas), late night scrambles to finalize colours and wording we all persevered.  Most importantly, we had very decisive and collaborative clients, who cared as passionately about their identity and website as they do about their clients’ cases. Everyone was under the […]

Marketing Tips for SMEs

(I’ve been pleased to contribute to Canadian SME Magazine in its first two issues. Below are the Marketing Tips I developed for the latest issue.) What is the number one advantage that smaller businesses have in their marketing? Themselves. Larger enterprises struggle to define a brand that represents such a diverse workforce. Smaller businesses, meanwhile, take the imprint […]

Marketing for SMEs

A while back, we were approached by this new publication CanadianSME to write an article about marketing strategies for these businesses. Now we’re pleased to see it in print. Lots of interesting content there for all you small and medium-sized enterprises. Marketing for SMEs ENTREPRENEURSHIP DIGITAL MARKETING By Joel Sears 0 2 Share Many successful SMEs […]